Sony Play Station Marketing Free Essays

The research and development for the play stations started in the 1990s. The play station was a combination and creation of Nintendo and Sony. The first play station was invented in 1994 and there were only 200 play stations made. We will write a custom essay sample on Sony Play Station Marketing or any similar topic only for you Order Now To improve Play station 1 Sony was made PS2 in 2000. PS3 came out on the 17th of November 2006. The PS3 was a better version of all the Play stations and it has more features. The PSP (PlayStation Portable) was released on different times in different places.In Japan on the 12th of December 2004, the PSP was released on the 24th of March 2005 in North America and it was released worldwide on the 1st of September 2005. The PSP had better and new features than the PS1or PS2. It had Wi Fi, Infrared Data Association and USB. http://inventors. about. com/library/inventors/bl_playstation. htm 08-02-09 http://boardsus. playstation. com/playstation/board/message? board. id=ps3message. id=2121654 09-02-09 Product Life Cycle (Internal) Product Life Cycle Play stations PS1 PS2 PS3 This graph is the example of how the product life cycle of the Play Stations looks like.Introduction The introduction stage is that a new product has been launched. The sales start very slow off, this is because the product is new and unknown by the people. Companies have to promote and advertise the product to let the people know about the newly introduced product(s). Growth The PS3 is in the growth stage. PS3 was launched on the 17th of November 2006. The PS3 is selling well and is well known by the people. Sony has launched a new advert in November 2007 for Play Station 3 with Claudine Beaumont. This advert was launched to increase sales in Christmas. ttp://www. telegraph. co. uk/scienceandtechnology/3355312/Playstation-3s-new-advert. html 26-02-09 Maturity The maturity stage is when people know well about the product. People come back and purchase. It was launched on the 5th of September 2007 in Europe. The PSP Slim was created after the original PSP. PSP Slim is 33% lighter and 19% slimmer than the original PSP. The memory has been doubled from 32 MB to 64 MB. The web browser performance has also been improved and the screen is much brighter. http://en. wikipedia. org/wiki/PlayStation_Portable_Slim_and_LiteSaturation The PSP is in the saturation stage. It is still bought by people and to keep selling the products Sony has made the PSP in Slim. The original PSP is thick. People can buy covers in different colors. The PS2 is at the end of the saturation stage. To keep up with the sales the shops which still sell PS2 have skimmed the price of the product to increase sales. There are also new games which are only for PS2s and these games are free or at half price when you purchase a PS2. Decline The decline stage is where the profits and sales start to decrease.The PS1 was a hit by the people and when the PS1 was at the saturation stage the expectations for the new PS was high. PS1 is down at the end of the decline stage. The PS1 is not being manufactured anywhere and people can not buy any new PS1s. PS1s can be bought as secondhand with games. Boston Matrix (External) The Boston Matrix looks at ranges of products and identifies if the product has market growth and or has a larger share in the market. The Boston Matrix is divided in four parts. Stars: when a product is in a star stage it has high market share and high market growth.To keep the sales high the organization needs a lot of advertising. Question Mark: The range of product has low market share but the market is high or is growing. To increase share in the market the organization might have to invest money in promoting the business or the products. Cash Cows: A cash cow means that the high market share is growing very slowly. The product is known by their consumers and is does not need much investment in advertising. Dogs: products are in this stage when a product range has low market share and has low market growth. The company does not need to manufacture the product(s).They have to sell all what they have made. The PS3 is at the Star stage and is has strength. PS3 has a high market and is very popular by the people. Through advertising and promoting the PS3, the product would stay with high market. To keep up with the sales it will cost Sony a lot of money to promote the product. The PS2 is in the Dogs stage. The stores, which still sell PS2, (for example Argos and available online at Play. com, Amazon. com, shopcafe. co. uk etc,) have to sell all the PS2s and there is no point in manufacturing more PS2s, because the PS3 is out and it has more features and better games than PS2.PLC Vs Boston Matrix The product life cycle method is better to identify where the product stands and how good the sales are. But on the other hand the Boston Matrix shows if the sales are keeping up and if the product has high shares in the market. The PLC looks more at the actual product where the Boston Matrix looks at the product(s) in general. The PLC method is better to use to identify the performance for all Sony Play station because you can see on one graph how the Play Stations and PSPs are performing. How to cite Sony Play Station Marketing, Papers